Bhutan opens market to Brazilian pork exporters - ABPA
More than 20% of Bhutan's population consumes pork
15 May 2024
1 minute read
By: The Brazilian Ministry of Agriculture and Livestock announced the official opening of the Bhutan market for pork from Brazil yesterday. The Brazilian Animal Protein Association (ABPA) applauded the announcement.
A country with almost 1 million inhabitants, more than 20% of its population consumes pork.
Despite this, per capita consumption is still relatively low, not reaching 3 kilos per capita per year, according to FAOSTAT data. This is an indication of good potential for increasing consumption in the country, said Ricardo Santin, president of ABPA.
“The opening of this South Asian market comes at an important moment for the sector, which has sought to expand the capillarity of Brazilian exports, adding to other openings and expansions achieved by the excellent work of the Ministry of Agriculture team, under the leadership from Minister Carlos Fávaro, and from the Ministry of Foreign Affairs," he said.
Luís Rua, markets director at ABPA, also highlighted the good competitiveness that will be provided to Brazilian proteins in the region, given the advantageous tariff conditions of the Bhutanese market.
“The import tariff for pork is similar to that established for chicken meat, around 10% of the value of the product shipped," Rua said. "It is an important advantageous condition to expand our presence in this market and in our role of supporting food security for the local population, always in complementarity with local producers."
