At the launch of Thailand's 14th discount campaign, Commerce Minister Jurin Laksanawisit said fresh pork will sell for 130 baht per kilogram, reported Bangkok Post. That's a 20% discount from current retail prices.

The government has created a total of 667 distribution points across the country, of which 116 will be located in Bangkok and surrounding provinces. The remaining 551 hubs will be located in other provinces.

The initiative is a cooperative effort of the Commerce Ministry, the Swine Raisers Association of Thailand, Charoen Pokphand Group and Betagro Group.

The initiative will run until the end of the year. It is believed it will help consumers save 70-100 million baht. Pork prices rose from 150-160 baht to 170-180 baht per kilogram. The rising prices are driven by higher oil prices and increased consumption following more relaxed measures. The price of feed also rose this summer.

According to the Bangkok Post, the ministry has promised to stop intervening once vegetable and pork prices return to normal.