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This week we have the honor to feature Dr. Jesús Velazco, Director of Perishables at HEB México, who will touch on the current challenges faced by the retail industry in North America. He shares some tips for folks in the meat department to have a profitable and prosperous business.

Dr. Velazco also participated in the bovine myology project, which has led to many improvements in terms of cutability and feasibility over the years within the meat industry.

Today you will learn:

1. Supporting meat industry leaders

2. Meat trade

3. Meat cutting

4. Generating value in fresh meat

5. Communication channels between retail and producers

6. HEB quality

7. Leadership