The congress consisted of a programme of 40 talks, both on the different therapeutic areas of poultry farming and on business management, delivered by renowned experts from all over the world. In addition, during the congress, the attendees were able to put their questions to the speakers regarding their presentations by means of a form and were given answers during the live “Meet the Speaker” sessions.

The Exhibition Hall also had 3D interactive stands where visitors could download materials and open hyperlinks. During the congress, HIPRA also enjoyed the participation of partner companies, such as: Pas Reform, Hubbard, Hendrix Genetics, Aviagen, Novogen, Hy-Line, Lohmann, H&N and Cobb, who had their own stands and participated in the congress programme with different presentations.

With this initiative, HIPRA once again reaffirms itself as a technology company, focussing more and more on online initiatives, and positioning itself as the reference company in prevention for the poultry industry.