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    IBM study says COVID-19 impacted 9 in 10 surveyed consumers' views on sustainability

    Global research reveals majority of consumers are willing to pay to support a sustainable future
    calendar icon 3 May 2021
    clock icon 5 minute read
    By: Sarah Mikesell
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    North America

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    Sarah Mikesell

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    Sarah Mikesell grew up on a five-generation family farming operation in Ohio, USA, where her family still farms. She feels extraordinarily lucky to get to do what she loves - write about livestock and crop agriculture. You can find her on Twitter or LinkedIn.

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