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Pork industry explored in Mexican commercial mission to the UK

Delegates from the Mexican livestock industry learned more about the UK’s pork sector when they arrived in the UK last week.

8 July 2019, at 10:00am

The six-day mission was organised by the Agriculture and Horticulture Development Board (AHDB), with support from the Department for International Trade (DIT) in Mexico, to help promote UK pork in this all-important market.

During the visit, delegates toured farms, processors, supermarkets and a leading pig farming and genetics specialist.

The programme included a day at the Great Yorkshire Show, one of the biggest agricultural events in the English calendar, displaying the best of British farming, food and the countryside, where the group had the opportunity to meet with several stakeholders from the farming sector.

Among the delegation were vets from the state of Jalisco, an important retailer from the north of the country and Mexican media – who all had the chance to see first-hand the entire pork production process from farm to fork.

AHDB Senior Export Manager Susana Morris said these visits present an incredible opportunity to showcase UK pork to influential industry experts in the Mexican market.

“This is a fantastic chance to highlight the quality of our product and underline our high animal welfare, strict control of antibiotic use, world-leading assurance schemes and, of course, the exceptional taste and texture of our pork.

“As well as visiting retailers and farms, we provide an overview of our work in genetics for breeding purposes and exchange best practices with our visitors.

“Mexico is a significant market for our pork trade and we are in progressive discussions with the Mexican authorities regarding market access for pork. Last year, the country imported almost a million tonnes of pig meat, excluding offal – with the lion’s share coming from the US.”

Susana Morris has worked closely with DIT Mexico since 2018, with the aim of diversifying the market, promoting UK pork and warming up the interest of companies for the future opening of the market.