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Pasture-fed Livestock Association joins the movement for less and better meat and dairy

The Pasture-fed Livestock Association (PFLA) is the first livestock farmer group to join the Eating Better alliance to accelerate action for less and better meat and dairy.

27 April 2019, at 9:30am

The PFLA has developed a unique certification called ‘Pasture for Life’ which their farmer and retailer members can use to guarantee their meat and dairy has come from animals that have been 100 percent grass-fed.

PFLA is working hard to increase the supply and build consumer demand. There are currently 425 PFLA members, 83 are certified Pasture for Life, with 32 certified butchers and 4 certified creameries. There are also over 1300 consumer supporters.

"We have followed the Eating Better campaign with interest over the years as we see great opportunity in engaging with the alliance to further bring our aims and aspirations together," explains Russ Carrington, PFLA general manager.

Simon Billing, executive director of Eating Better says that having the PFLA joining Eating Better is a natural step, building on a strong existing and ongoing relationship.

"The PFLA will bring experience from independent 100 percent grass-fed British livestock farmers to the coalition, joining other farmer-led organisations such as the Nature Friendly Farming Network and The Biodynamic Association.

"They champion a model for sustainable farming that is good for biodiversity and people and better for the animals. They will help broaden our conversation with other farmers."