The initiative, which includes a virtual tour of a pig farm and an introduction to the next generation of farmers, engages consumers and shares the sustainability story of today’s pig farming. Consumers also will learn about the health and nutritional value of pork, which is the most consumed protein in the world.

“Swine University gives us an opportunity to share what our pig farmers do every day to produce delicious, healthy and safe pork with influencers and consumers,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “With many of today’s consumers two to three generations removed from farming, it’s important to offer the unique opportunity to go inside a pig barn through the power of technology.”

By providing an interactive experience, consumers will learn how America’s pig farmers are building on generations of continuous environmental improvement. Compared with 55 years ago, research shows that today’s pig farming requires 75.9 percent less land, 25.1 percent less water and 7.0 percent less energy use, with a 7.7 percent smaller carbon footprint. The research demonstrates American pig farmers’ commitment to doing what is best for people, pigs and the planet.

The five-day festival runs from 20 to 24 February. Pat Bane, who is America’s Pig Farmer of the Year^SM, will attend the festival and share what it means to be a pig farmer today with attendees.

“Taking care of my animals and ensuring their well-being is critical, especially for consumers who have questions about pig farming,” said Bane, who farms in Illinois.

“That’s why I am open to bringing people to my farm, showing them around and sharing my story. We want the public to know how we raise pigs and that every day we do what is right to care for our animals, to keep them healthy and to properly manage our farm.”