British Pork – the real deal for a tasty meal
The NPA has announced the winner of its competition to find a new slogan for the next banner campaign for Great British Pork.
17 January 2018
2 minute read
By: The NPA’s spring banner competition attracted more than 200 entries, largely via the Great British Pork Facebook page.
A shortlist was collated by NPA staff, before going to a vote among the NPA Producer Group when it met in London on Tuesday last week.
The winning entry was: British Pork - The Real Deal For A Tasty Meal.
Rebecca MacBain, from Preston, near Hull, came up with the snappy slogan and has been awarded a hamper worth £100 from NPA chairman Richard Lister’s farm shop. Rebecca was delighted with the news.
Rebecca's winning slogan will appear on car stickers and potentially on banners promoting the positive message about Great British Pork up and down the country.
Andrea Vickers, NPA, who runs the Great British Pork social media pages, said:
We have had a phenomenal response to the competition. Thank-you to everyone who submitted entries - we had lots of excellent suggestions and some great messages of support for British pork.
And congratulations to our winner, who in one neat slogan sums up why Great British consumers should be choosing Great British pork. It certainly is the ‘real deal’!
As reported by Alistair Driver - NPA
Emily Houghton
Emily Houghton is a Zoology graduate from Cardiff University and was the editor of The Pig Site from October 2017 to May 2020. Emily has worked in livestock husbandry, and has written, conducted and assisted with research projects regarding the synthesis of welfare and productivity of free-range food species.
