LAMMA will continue to run as a free-to-attend show, but the move will provide exceptional facilities and room to expand, creating the UK’s premier agricultural event.

Elisabeth Mork-Eidem, Group Head of Events at Briefing Media commented on the move yesterday:

We are excited by the opportunities that this new venue creates for the LAMMA show. LAMMA has a deserved reputation as the meeting place for the entire industry at a time of the year when key buying decisions are made. The move to the NEC will provide an entirely indoor environment, bringing it up to the professional standards that are expected of a market-leading event.

The NEC is the UK’s leading exhibition venue and provides unparalleled scale, facilities and transport links, and we are looking forward to working with the NEC to ensure that LAMMA grows and develops further to serve this important market.

LAMMA will retain its focus on farm machinery, equipment and services and will build on the reputation earned over more than 30 years.

Kathryn James, Managing Director of NEC Group Conventions and Exhibitions also commented:

We are delighted to welcome LAMMA, along with their exhibitors and visitors, to the NEC. We understand the importance of the event to the agricultural sector, and are honoured to be working with them as they bring their popular event indoors to serve the growing needs of the industry.

LAMMA 2018 (17th-18th January) is set to be the largest LAMMA in its history, with over 900 exhibitors and 40,000 visitors expected from the UK and overseas. The event will be the last to take place at East of England Showground in Peterborough.

The first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9th January 2019.

For further information on LAMMA ’18 visit www.lammashow.com