The China International Livestock Industry Week will feature a week of events relating to the upgrading of animal protein production systems and knowledge. The industry will be on full display in the VIV China International Summit (VICS), followed by VIV China 2014.

About one-third of visitors to the show are expected to come from outside China, keen to explore the potential for sourcing new products, trading with Chinese partners in Asia or selling technology to China’s animal protein producers.

“China’s market is big and still growing,” says VIV market manager Ruwan Berculo, “but we structure it for our visitors, breaking it down into easily digestible pieces. In this way the business week in Beijing provides an ideal gateway to understanding what China needs and how to be part of that industry growth going forward.”

Transition Meat and Egg Industries

Mr Berculo stated: “China’s meat and egg industries are going through a transition driven by concerns on about food safety. In fact I see a new phase taking place, in which Chinese investors in food production realise that they need better technology in order to address the food safety issues. It brings a real chance for international suppliers to sell products and systems to Chinese businesses, after a relative lull in recent years.”

VICS 2014: Poultry, Aquaculture and Pigs

“Our international visitors would be well advised to plan on spending at least five days with us, beginning with the sector-by-sector conferences that make it easy to have more topic-based conversations about each animal protein segment before moving on to VIV China. The VIV International China Summit (VICS) features three days of conferences, workshops and seminars, grouped by sector. There will be a two-day International Poultry Forum, the Aquatic China conference for China’s aquaculture industry, China Pork Outlook 2015 presentations and several all-specie Feed to Meat walk-in sessions. The venue for the VICS conference is the Kuntai Hotel Beijing."

Compact and Business-Oriented

The 8th edition of VIV China will in several ways be bigger and better than the previous editions in several ways. The event is to be held from September 23 – 25 at the New China International Exhibition Center (NCIEC) in Shunyin, Beijing. It is the meeting point for the top echelon of people from the pork, poultry and aquaculture industries of China. Here they can meet the leading experts and suppliers of technology for these sectors from around the world. Unlike the crowded scenes at most Chinese animal husbandry shows, VIV China 2014 will offer a much more compact and business-oriented environment.

Top-Level Chinese Producers

Ruwan Berculo continued: “In promoting VIV China 2014, we have targeted especially the top-level producers from the seven largest provinces of China for the production of pork, poultry and fish. In this way we aim to receive and welcome the top 20 per cent of the country’s larger farmers, traders and associated specialists. These people professionals can come to the event to connect with the major technology providers from around the world in a comfortable business environment.”

Feed to Meat

Every one of the worldwide VIV events has the same Feed to Meat theme of Feed to Meat, but only the one in Beijing places it so decisively in a Chinese context. The theme is illustrated at VIV China 2014 by the early calculation that about 50 per cent of all exhibits will relate to matters of animal health and nutrition. Another 30 per cent to the housing and breeding or rearing of the animals and the remaining 20 per cent to the area known generally as processing, which in this case refers to the manufacture of livestock feeds at the start of the feed-to-meat chain as well as the processing of meat and eggs as final products.

Valuable Exchange of Ideas

“Compared with the other trade fairs in our portfolio, VIV China is not a world show like VIV Europe, nor a regional event like VIV Asia. But it is equally as valuable in its own way, by offering the maximum opportunity for the professionals from each sector of animal protein to interact and exchange information and ideas.

World’s Poultry Congress 2016

“Especially for the poultry industry, we also believe also that the bigger and better edition of the show in 2014 will prove to be the best possible preparation for the next VIV China two years from now - when it is lined up to be co-located in Beijing with the World’s Poultry Congress 2016.”