Farmers can get their hands on hundreds of large #buybritish banners which will grab the attention of the British public when out-and-about and encourage them to back British farmers and growers.

NFU President Peter Kendall said: “This is a fantastic opportunity to promote the Buy British message and we hope farmers and growers will be proud to support the campaign.

“Farmers have continually produced great British food, despite facing incredibly challenging weather and economic pressures in the last 12 months, and this campaign is a bid to keep up support from British consumers.”

The NPA is also backing the #buybritish initiative. NPA chairman Richard Longthorp said: “The NPA and the pig industry will be delighted to be involved in such a great and timely cross sector campaign.

“With all the shortcomings that the horsegate debacle exposed in some supply chains, we now need to press home hard the message to consumers that British food can be trusted and has the full and functioning traceability systems to back that up. Banner campaigns, as the NPA has seen before, can be highly effective in doing just that.”

The latest stage of the NFU’s #buybritish campaign has been timed to coincide with the Trust the Tractor initiative, backed by Assured Food Standards and AHDB.