Mr Gade has a wealth of experience in sales, marketing and new product development, plus a varied background in all main species areas and has shown his ability to work on cross-functional teams.

Gade’s objective in his new role is to direct the sales process of key accounts including analysis of needs. "I am looking forward to helping our customers develop their profitability in such a volatile climate and deliver sustainable solutions,“ said Mr Gade.

He will be based in Caledonia, Minn., and report to Danisco Animal Nutrition business manager Bill Stuever.