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Alberta Promotes Beef, Pork in Japan

29 May 2012, at 9:15am

CANADA - In early April, an Alberta delegation travelled to Japan to promote Alberta’s beef and pork industries to the Japanese meat industry at two events. A Canada/Alberta meat promotion seminar was held, in Tokyo, Japan, on April 3, 2012, with keynote speakers from various Alberta companies, agencies and associations to showcase Alberta’s beef and pork industry to targeted Japanese meat industry representatives.

In addition to the promotion seminar, delegation members also participated at the Japan Meat Industry Fair event from April 4 to 6, 2012, exhibiting within the Canada/Alberta tradeshow booth, and showcasing Alberta beef and pork to tradeshow attendees. Alberta participants were impressed by the quality of contacts they made at both the promotion seminar and the tradeshow with ongoing follow-up exploring new export opportunities for Alberta beef and pork exports to the Japanese market.

“The opportunity to promote Alberta’s agri-food industry within the Canadian context is crucial for increasing retail and foodservice sales and therefore increasing consumer recognition and awareness of our high quality products available to them in Japan. Our international competitors do a great job in branding their products under their national umbrellas for greater recognition by Japanese consumers, and we need to do the same,“ says Lana Gudmundson, trade development officer with Alberta Agriculture and Rural Development.

The Canada/Alberta meat promotion seminar and Japan Meat Industry Fair tradeshow participation were organised and supported by Alberta Agriculture and Rural Development, the Alberta Livestock and Meat Agency (ALMA), the Alberta Japan Office, Canada Beef Inc., Canada Pork International and the Embassy of Canada.