Pork Turning Up the Volume
UK - Last year was good for fresh and frozen pork as volume sales were 2.2 per cent up on the year – the only meat to show an increase.Bacon too was riding high with a 3.5 per cent increase year-on-year and sausages were in the same league, up by 3.1 per cent.
BPEX Head of Marketing Chris Lamb said: "People are switching to pork as they continue to recognise that it is extremely good value for money, versatile, convenient, for money, healthy and nutritious."