Provimi UK will remain based in Dalton, North Yorkshire. Its product portfolio includes pig diets, specialising in piglet creeps, and ruminant nutrition products.

The Provimi Group is a worldwide leader in animal nutrition. It has 67 production centres in 26 countries and exports to more than 100 countries. Provimi manufactures products and supplies technical support for various species, predominantly ruminants, poultry and pigs.

Andy Burrows, managing director of Provimi's UK business, said: "Our UK pig and ruminant teams are keen to take on the Provimi brand. The move will bring improved access to new developments from Provimi’s global research facilities and keep Provimi UK and its customers at the forefront of technology, bringing new and innovative products and services to the farm gate.

"However, reliability and a ‘local’ service will continue to be at the core of the Provimi business here in the UK. Delivering top quality products and offering first class technical and customer support will continue to be our top priorities."

The new Provimi identity is represented by a logo which resembles an emerald. This precious gem, with its variations of green colouring, represents a link with organic elements and illustrates the Company’s understanding of, and involvement with, Nature.