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Pfizer Takes up 'Love that Pork' Challenge

by 5m Editor
26 October 2011, at 10:03am

US - Pfizer Animal Health Team Pork has initiated a challenge, 'Love that Pork', to educate building staff and consumers about pork preparation while increasing pork consumption in the facilities' cafeterias. 'Love that Pork' will conclude at the end of October, which is National Pork Month.

In addition to increasing pork consumption, 'Love that Pork' teaches building staff about cooking do's and don'ts, lean and healthy cuts of pork, and health and nutritional information.

Gloria Basse, Group Director of Pfizer Animal Health's US Pork Business Unit, said: "It's a great challenge that has provided information about the healthy aspects of eating pork and information on how to properly prepare and cook it. This has been an excellent way for us to celebrate National Pork Month, and this challenge is helping educate others about the health benefits of consuming pork."

Pfizer Animal Health cafeteria personnel are competing to determine which site has the biggest increase in pork consumption over a three-month period. Challengers will also be judged on recipes and their plan to engage consumers to increase pork consumption.

Winners will be determined based on the cafeteria with the greatest pork consumption, originality and consumer engagement.

Pork popularity has grown in recent years, part of which is due to pork producers' unyielding dedication to animal health. Today's pork has 16 per cent less fat and 27 per cent less saturated fat than in 1991.

The 'Love that Pork' challenge has increased pork consumption and has helped share the message of the health benefits of consuming pork. Celebrate National Pork Month and eat more nutritious pork!

Download the 'Love that Pork' flyer – developed to promote the challenge – by clicking here.