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QMS: Look for the Label to Win Luxury Prize

by 5m Editor
8 September 2011, at 9:23am

SCOTLAND, UK - In a new marketing campaign by Quality Meat Scotland, sharp-eyed shoppers who look for the label this month could get the opportunity for a luxury night away, thanks to Specially Selected Pork.

Specially Selected Pork in collaboration with Tarbert Fine Foods, the Browns Food Group’s Scottish sliced cooked meats line, are running a joint competition which offers the chance to win "A fine night away" at the luxurious Monachyle Mhor Hotel, plus 30 runner up prizes of branded on the go coffee mugs.

The competition will be promoted on about 40,000 specially packaged Tarbert Fine Foods products and point of sale in all Scottish Tesco, Sainsbury’s and ASDA Stores.

The products all carry the Specially Selected Pork and Specially Selected Ham Brands, and include: Scottish Mature Ham, Scottish Heather Honey Ham, Scottish Heather Honey Ham, Finely Sliced, Scottish Oakwood Smoked Ham, Scottish Matured Ham with Arran Mustard and Scottish Roast Pork.

Jack Broussine, Marketing Executive at QMS said: "The Specially Selected Pork campaign this year is urging shoppers to look for the label as a guarantee of provenance, high welfare and quality. This is not only applicable to fresh product, but also cooked and processed products.

"Browns Food Group, through its Tarbert Fine Foods line, was one of the pioneers of using our brands on their packaging to guarantee to their consumers the quality of the product within and it’s great news that they are supporting this competition to help raise awareness even further.

"The competition is a great opportunity for people to win an incredible luxury night away, find out more about the Specially Selected Pork brand, as well as be tempted by the selection of mouth-watering recipes we now have on our website.

"Entering the competition will also give people the opportunity to sign up for our newsletter, to get fresh seasonal ideas that will keep them looking for the Specially Selected Pork label all year round."

The lucky shopper will win a luxury dinner, bed and breakfast stay at the Monachyle Mhor Hotel, Lochearnhead, Perthshire valued at 3350. For more information about the competition as well as terms and conditions, please click here.