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Hypor Making Major Progress

by 5m Editor
26 September 2011, at 12:24pm

GLOBAL - Hypor is growing every day - growing as new markets learn it is are and what it does, growing through the targeted acquisitions of 2008 through 2010 and growing with new technologies, new products, new equipment and a new organization to deliver more value to it's customers.

Investment in people

Hypor announces the appointment of Raf Beeren as Managing Director Hypor and member of the Hendrix Genetics Management Committee. Mr Beeren succeeds Antoon van den Berg, CEO of Hendrix Genetics. Mr Beeren has more than twelve years experience with Hypor, most recently as Deputy Managing Director.

His management team and corporate staff are located in the Hypor headquarters in Boxmeer, the Netherlands and will lead the worldwide Hypor organization, divided in three regions: Europe, Americas and Asia.

Investment in new technologies

Genomic Selection has been implemented into the Hypor breeding program. This exciting technology will further improve Hypor’s selection accuracy of the best litter mates at an early stage in life. Through DNA sampling the genetic value of litter mates can be individually indentified for the first time. This breakthrough offers huge potential to increase genetic progress for traits which are more difficult or expensive to measure, expressed only in one sex or those that have a low heritability.

Investment in new products

Hypor Maxter, the world’s fastest growing Piétrain, landed last January in North America and was introduced into our nucleus units via embryo transfer. The Hypor Magnus came to Europe to deliver the full Duroc advantage. Both are highly successful and gaining market share fast and will soon be available globally to prove their value to pork producers all over the world.

Investment in new equipment

Recently, the company installed an additional 116 feed conversion testing stations in it's nucleus units. With feed costs rising, the conversion of feed into weight gain in modern pig production has never been more important. Hypor remains committed to feed efficiency as it has for over 20 years. Measuring is knowing.

Investment in customer relations

Hypor has boots on the ground in more than 20 key pork producing countries around the world. It's breeding centers are strategically located in North America, Europe and Asia and are interconnected. The company works closely with it's customers to identify their unique needs and together, they assemble the right mix of products and support to help them grow. The company speaks the language but more importantly it know how to listen.