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Food Company Drops Retail Price of Pork

by 5m Editor
6 September 2011, at 9:54am

VIET NAM - Vissan Food Company has reduced pork prices in order to boost consumption.

The Vissan food processing company and Saigon Co-op Mart have decided to decrease the price of pork, from August 29 to September 11, in all their chain stores and distribution outlets in Ho Chi Minh City, according to Saigon GP Daily.

Prices on different kinds of pork were reduced by VND12,100 to VND14,000 per kilogram. For instance, fresh pork butt dropped from VND85,000 to VND72,900 and pork shoulder butt from VND82,000 to VND68,000.

This is the second time that Vissan has reduced prices on its meat products within a month, mainly as a bid to push up consumption as well as respond to the 'goods promotional month', to be launched in September by the Ho Chi Minh City Department of Industry and Trade.

According to Van Duc Muoi, General Manager of Vissan, more than 4,000 tons of pork meat has been stockpiled by the company to supply to the market.

In addition, the company has tied up with other private pig breeding farms in the country to increase the pork supply and stabilise the pork market until the end of the year.