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BPEX Appoints New Representative

by 5m Editor
9 February 2011, at 10:24am

UK - A new representative has been appointed to look after the interests of the English beef, lamb and pork sectors in German- speaking countries on behalf of EBLEX and BPEX.

Dr Tim Schäfer, who starts on 1 April 2011, has great experience in the meat sector including sheep and beef production in Australia and New Zealand.

He has also managed the meat marketing section of the German food board CMA as well as being involved with Third Country meat exports.

He is now consultant to the German government for the marketing of German food to Third Countries.

Jean-Pierre Garnier, Export Manager for EBLEX and BPEX, said: "We will be very pleased to work with Dr Schäfer in developing our exports of lamb, beef and pork to Germany, Austria and Switzerland.

"The regions are the largest market for meat in Europe. Germany alone is our biggest destination for pork, the third for lamb and our sixth for beef.

"We have seen a marked improvement of our market position with our lecker Lamm marketing campaign but we have ambitions to further our meat exports."