This is a good start and NPA will be working with Asda to ensure that the full 8p goes directly to ALL producers supplying Asda.

It is expected that Asda’s initiative will encourage others to follow suit quickly so that very soon the price paid to producers will increase significantly to reflect the true production cost of high welfare, British pigs for Red Tractor pork, bacon, ham and sausages.

The NPA is also pleased with Asda's commitment to review their sourcing policy with a view to including more high welfare, assured British pork and pork products on their key lines, hopefully to the levels of their competitors.

Andy Clarke, CEO and President ASDA Stores Ltd, commented, "We understand it's a difficult time for pig farmers and we hope the feed price supplement being offered to our Pork Link members will help ease some of the pressure"