In a radio interview, DA Assistant Secretary Salvador said the consumer shift from pork to chicken has brought down pork prices to about P160 to P170 a kilo from P180 to P190 a kilo in the first half of this year.

“The primary reason behind this is the shift in consumer demand. There is a close shifting pattern between pork and chicken, where Filipinos tend to shift to chicken commodity when pork prices are high, and vice-versa,” Mr Salacup said.

“Since chicken prices are much lower for now, Filipinos tend to favor broilers, resulting to lower prices in swine products,” the official added.

According to The Manila Times.net, last Saturday, Agriculture Secretary Proceso Alcala said DA, poultry raisers and market vendors have agreed on a standard reference price of P100 per kilogram for “unbranded” dressed chicken and P110 for “branded” chicken.

Dressed chicken now sells at P120 per kilogram, the Bureau of Agricultural Statistics said.

The department earlier reported that farm gate price of live chickens went down to P57 to 50 a kilo because of the surplus in supply. According to farmers, the break-even price for chicken production is P58 to P60.

To stem further losses, local poultry farmers threatened to suspend their operations, which may result to a shortage of chicken by the end of the year.

In line with this, Salacup said that DA will continue to monitor the prices in the coming months, when demand for the two commodities traditionally goes up.

DA Assistant Secretary for Livestock Davinio Catbagan had said the department would be meeting with poultry industry stakeholders today to discuss the possible intervention the government can do to ensure a stable supply of chicken in time for the holiday season.

Mr Catbagan said the government would try to avert the need to import chicken by the end of the year to bridge any supply gap.