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Quick Recovery of US Pork Exports to Mexico

by 5m Editor
4 November 2009, at 10:27am

US - After a brief decline during the initial outbreak of H1N1 influenza, US pork exports to Mexico have rebounded quickly and impressively.

Since May, pork exports to Mexico have increased steadily and year-to-date (through August) they are exceeding last year’s pace by 38 per cent in volume and 17 per cent in value.

Chad Russell, USMEF regional director for Mexico, the Dominican Republic and Central America, comments on the consumer education and marketing efforts undertaken by USMEF to help restore consumer confidence in the safety of pork.

Gerardo Rodriquez, USMEF director of trade development for the region, adds his insights on targeted marketing techniques that are helping USMEF build a loyal retail customer base for US pork in Mexico.

You can listen to the audio clip of Chad Russell and Gerardo Rodriguez on US pork demand in Mexico by clicking here.