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Cargill Re-launches Tender Choice Pork Line

by 5m Editor
5 October 2009, at 7:45am

US - Cargill Meat Solutions today announced the re-launch of its Tender Choice branded pork product line - the company's premium enhanced pork brand.

Complete with a fresh, new logo, improved on-pack communication and a new Tender Sure Guarantee, Tender Choice pork is sure to drive fresh pork sales and repeat customers in meat departments across the country.

This past year, Cargill conducted in-home testing and focus groups and the results revealed that consumers want more easy and convenient meal offerings, plus a guarantee that their pork will be tender, juicy and delicious every time. The new, improved packaging features on-package recipes, preparation tips, product benefits and the Tender Sure Guarantee logo. The Tender Sure Guarantee is based on Cargill's proprietary marinade process that locks in the meat's natural flavor and juices, providing consumers with a tender eating experience every time.

Retailers will benefit directly from the Tender Choice program through integrated marketing support in the meat department via education, consumer promotions and point-of-sale materials that offer visual appeal to shoppers.