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JSR Strengthens UK Sales Team

by 5m Editor
9 June 2009, at 1:21pm

UK - The UK pig industry is witnessing a renewed resurgence in the south of the UK, according to JSR’s latest employee Len Phoenix.


Len Phoenix

Len, who started working for JSR in May, takes on the job of UK Key Account Manager for the South and, as he explains, is happy to be back at the sharp end of pig production.

“For many years I worked for Malcolm Easey, a large UK pig producer, and left to join Norbrook, the vet pharmaceutical company. I am excited to have returned to the industry where I feel most at home with a company which is dynamic and continues to grow.“

Tim Rymer, JSR Chairman, explains Len’s role, “We wanted to ensure that JSR genetics, breeding stock, products and services were fully accessible to pig producers in the south of the UK. We therefore decided to strengthen our presence through investment in people. We are delighted to bring Len on-board; he has much experience in the industry, is passionate about what he does and understands what UK pig producers need to be successful“

As Mr Phoenix’s title suggests he will be focusing on the south of the UK and, as he explains, this is a large, vibrant area for the industry “the area I now cover for JSR is anywhere below a line from the wash across to North Wales which includes areas of the UK with the highest concentration of producers.

“The UK pig industry is resilient and is returning to where it was 10 or 15 years ago. The demand for better quality meat is growing all the time and thankfully supermarkets on the whole are supporting UK pork.

“Demand in the South East for outdoor gilts is at its highest for many years. Much of the region is dry and sandy – perfect for high performing outdoor herds and creating a huge demand for the JSR GP 120.“

The relationship between breeding companies and producers has progressively changed over the last 10 years, as Len explains “It’s important to provide not just genetics and stock but also the management services, the training, the technical advice and backup as well as the herd recording and replacement programmes. In the past it was common place for breeders to supply just stock only. The backup provided by JSR is essential to ensure the product is reaching its potential. I get enormous satisfaction from seeing that potential realised.

“The key word I am hearing on farm is efficiency. UK producers have withstood some very tough times, have showed how resourceful they are and continue to produce the best quality meat in Europe, if not the world. JSR’s renewed focus in the south will I am confident help ensure our farmers continue to thrive.“