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Promotion to 'dine' for. Pig industry's the main course at ANUGA

by 5m Editor
4 October 2007, at 2:21pm

UK - The easing of export restrictions adds new impetus to the British Pig Executive's (BPEX) moves to keep the lines of communication open with Europe.

BPEX is well aware of the importance of getting exports re-established as quickly as possible to help ease the crisis in the industry. To that end, it's is jointly sponsoring a British meat dinner as part of Anuga, the biggest food fair in the world, which takes place in Cologne, from 13 to 17 October 2007.

The dinner is for 260 people including buyers and journalists from all over Europe and beyond and will feature the best of British products.

BPEX Export Manager Jean-Pierre Garnier said the intention is to make this a vintage edition of the British meat dinner in view of the difficult circumstances facing the pig industry.

"We aim to advertise that we are back in business, though under restrictions. We have continued to talk to buyers throughout Europe, many of whom will be at the dinner, so we can hit the ground running," he added.




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5m Editor