The North American hog and poultry breeding market currently represents some 125 million linear feet of air filters and potential revenues of approximately US$1.3 billion from the sale of these filters. Alain Bolduc, President and Chief Operating Officer of Noveko, said: "I am proud to sign this agreement with Monitrol, a specialty market leader with a North American network of 300 distributors and 1,500 sales agents. Noveko is confident that this agreement will enable it to achieve a significant breakthrough in the North American hog and poultry breeding market over the next two years with its antimicrobial air filters."

According to Gilles Routhier, President of Monitrol Inc.: "This agreement represents a strategic shift as Noveko's antimicrobial technology brings considerable added value. Its antimicrobial air filters are a front-line means of prevention for livestock farms, which require reliable and effective means of protection against pandemics that might decimate their livestock herds and potentially affect human health. They will definitely contribute to ensure optimal sanitation in livestock farms, which is a priority for the short term."

Monitrol is conducting a first tour of the North American hog and poultry breeding farm market with Noveko's antimicrobial air filters. After the agricultural exhibitions in Saint-Hyacinthe (Quebec) and London (Ontario), Noveko's products will be presented at the World Pork Expo in Desmoines (Iowa, U.S.), as well as several other agricultural exhibitions in North America.