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Filipino Hog farmers promoting frozen pork consumption

by 5m Editor
19 February 2007, at 10:40am

PHILIPPINES - The National Federation of Hog Farmers Inc. is promoting the consumption of frozen pork among Filipinos as the Department of Agriculture is strengthening its "Pork in a Box" program.

NFHFI president Albert R.T. Lim said the hog industry will soon launch a campaign that will encourage consumers to buy frozen pork, whose quality, he said, is the same as non-frozen pork sold in meat shops. Since Filipinos have aversion to frozen meats, believing that these are no longer fresh, Lim said hog raisers want them to know that "there's nothing wrong with frozen pork."

In fact, the pork juices can be preserved better if it is frozen, he said, adding that it is actually a practice in homes to put meat inside the freezers, if there is no need to cook it immediately. The DA said "Pork in a Box" players noted that the program, launched in 2005, was not received well, primarily because chilled/frozen pork is not widely preferred by consumers.

Through "Pork in a Box, " the transport of live hogs is eliminated as only chilled or frozen carcass and cut products from Mindanao and Visayas, including Negros Occidental, are brought to markets in Metro Manila.

Lim said the hog farmers are glad the DA has strengthened the program to enable them to take part in the supply chain and provide the consumers easy access to quality pork cuts at a lower price.

Source: Visayan Daily Star

5m Editor