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At the Pork Checkoff Café in the Cattle Barn, the Pork Checkoff will offer the commodity roundtables at 1 p.m. on Thursday and 1 p.m. on Friday.

“These roundtable discussions will update pork producers on the economics and production of soybeans, corn, beef and pork, and what they all mean to pork producers,“ said Craig Christensen, a pork producer from Ogden, Iowa, and president of the National Pork Board. “The Checkoff is offering these information sessions at World Pork Expo to help producers better understand the current economic and production situation for pork and other major commodities that relate to pork production.“

In addition to being available for pork producers at World Pork Expo, the Pork Checkoff Commodity Roundtables will be broadcast live on the Brownfield Network and as a live Web cast available by logging on to porkboard.org.

Throughout the exhibit hours Thursday, Friday and Saturday, the Pork Checkoff is offering dozens of brief informational sessions about Checkoff programs and offering pork producers the opportunity to sample pork.

“Pork producers will want to visit the Pork Checkoff Showcase to learn more about programs funded through the Pork Checkoff, sample free food and register for prizes,“ Christensen said.

The Pork Checkoff is offering several prizes, including a John Deere Gator and a barbecue grill, as well as tickets to an ARCA race, where producers can see the Pork Checkoff-sponsored race car driven by Frank Kimmel.

In the Pork Checkoff Showcase in the Cattle Barn, pork producers can sit in the open-air Checkoff Café and sample pork provided by co-marketing partners in foodservice promotions, as well as listen to presentations about Checkoff-funded programs twice an hour. Within the Pork Checkoff Showcase, pork producers can learn more about activities funded by the Pork Checkoff:

• Increasing domestic per capita demand for pork
• Increasing export demand for U.S. pork
• Establishing science-based standards from which the pork production industry may be fairly measured
• Providing knowledge and opportunities that allow producers to be competitive

For information on Checkoff-funded programs or to request up to two free admission tickets for World Pork Expo (a $16 value), pork producers can call the Pork Checkoff Service Center at (800) 456-PORK between 7 a.m. and 5 p.m. Monday through Friday or send an e-mail, including their producer ID and current mailing address, to [email protected] by May 28, 2004.

Source: National Pork Board - 20th May 2004