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Merial and Elanco Animal Health Announce Strategic Alliance

by 5m Editor
18 November 2003, at 12:00am

US - Merial and Elanco Animal Health have announced a strategic alliance that will leverage their products and strengths in meeting the needs of the U.S. swine industry. Effective immediately, Elanco will have exclusive rights to market and distribute in the United States, Merial's IVOMEC® brands for swine, including IVOMEC Premix for Swine, IVOMEC 1% Injection for Swine and IVOMEC 0.27% Injection for Grower and Feeder Pigs.

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"We see this alliance as a perfect match for the swine business units of each company," said Steve Parker, Merial North America Swine Enterprise Head. "Merial will contribute its market-leading swine products, as well as product technical support through a working relationship between Elanco and Merial field colleagues. Elanco will contribute its superb sales and marketing capability, including strong relationships with top swine producers, pork processors and key influence leaders to support the sales of IVOMEC brands for swine."

Merial has set the standard for developing economically sound parasite control solutions for U.S. pork producers. These marketing initiatives will be transferred to Elanco to continue to support the IVOMEC brands in the U.S.

Roy Riggs, Director, Elanco's Swine Business Unit commented, "The partnership is an excellent collaboration leveraging company strengths and cultural fit. Adding another market leader, IVOMEC, a proven parasiticide product, broadens Elanco's swine business unit's portfolio into parasiticides." Riggs added, "Combining this brand leader with Elanco's also proven brand leaders of Tylan®, Pulmotil® and Paylean® provides U.S. pork producers a tremendous portfolio of products. The use of these products along with the support of our strong sales and technical field force will enhance the profitability of U.S. pork producers and the pork chain."

The strategic alliance leverages Merial's and Elanco's brand leadership with Elanco's demand realization capabilities and Merial's IVOMEC products providing a unique opportunity to meet the needs of U.S. swine producers.

Merial is a world leading innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animal species. Merial operates in more than 150 countries worldwide. Its 2002 sales were in excess of $1.7 billion. Merial Limited is a joint venture between Merck & Co., Inc., and Aventis, S.A. For further information please visit Merial.

Elanco, a Division of Eli Lilly and Company, is headquartered in Greenfield, Indiana. Elanco Animal Health is a global research-based company that produces products to improve the health of animals. Elanco develops and markets innovative technologies for use in animal production, care, disease prevention and treatments. Elanco products are used by producers and veterinarians and others who care for the animals that provide food, fiber and comfort. Elanco employs approximately 2100 people and markets its products in over 100 countries. For more information see www.elanco.com.

Source: Merial and Elanco Animal Health - 18th November 2003

5m Editor