15 June 2022

2 minute read

By: Kyle Baldwin

Bryan Humphreys, CEO of the National Pork Producers Council (NPPC), talks to The Pig Site’s Sarah Mikesell at the 2022 World Pork Expo held in Des Moines, Iowa, USA.

NPPC’s new branding sets the tone for the organization moving forward. The new logo reinforces NPPC’s mission as the unified global voice for the US pork industry by advocating and taking action in Washington, DC, across the country and in the global marketplace.

“Over the last couple years, the NPPC and the industry have been evaluating where we need to go as an organization,” Humphreys said. “As we started to adapt to new funding, strategic plans and leadership on the board, it became time to really evaluate who we are as an organization and how we showcase that to the country, the producers we work for and the rest of the world.”

Humphreys describes this new logo as encapsulating the producers the NPPC represents to the global pork industry.

“The speech bubble of the red, white and blue showcases that we are the global voice for the US pork industry. The ‘pork producers’ in the middle of ‘national’ and ‘council’ demonstrates clearly who we represent and who we work for as an organization,” he said. “The logo says a lot - it's really to showcase who we are and where we're going as an organization and an industry into the future.”

NPPC's message to the global pig industry

“The US pork industry exports are 25% to 30% of our product annually, and we have partners all over the world. As we look to continue to be competitive and work with our partners and pork producers around the world, there's room for all of us out there,” Humphreys says. “The US pork industry needs to have a voice in the global market as so much of our product is exported. We continue to look forward to working with all of our partners, both domestically and internationally, as we look to grow demand for US product.”

Finally, Humphreys elaborates on the potential for success in the current global market.

“I think there's opportunity for everyone in a competitive market. As long as we're willing to work towards lowering tariffs and barriers on trade, I think there's opportunity for all pork producers worldwide to be successful,” he concluded.